JD and I are watching TV. And we just saw a commercial. That I thought was going to be for some delicious jello type snack. But! No. It was a commercial for Truvia*, which is apparently an artificial sweetener. But all I really got from the commercial is that if you're using real sugar in your recipes, you should hate food and your body and eating!
Well, yay. Because it isn't like women aren't already hung up on food, and eating, and healthy ingredients. So now, we need things to convince us that sugar, in and of itself, is going to make us fat-- not even a focus on health here, it's one that's completely on appearance. You know what? I'm going to stick with cooking with sugar, and eating a healthy, balanced diet, and continue to not buy products which are targeted at making money off of women's insecurities, especially when the product is not even necessarily related to those issues. Because you know what, Truvia? Sugar isn't making "my butt fat" or driving me insane, or ripping away my self control. I've... got a pretty good handle on those things, actually, even with using sugar in recipes! So, truvia, you and your add campaign designed to make women doubt themselves and stop eating real food? You are something I will not be purchasing, and that I will encourage my friends not to purchase. Granted, I don't purchase artificial sweeteners anyway, but I have friends and family that do, and I'll be doing my best to encourage them to patronize other companies.
I'm just-- furious that an add like that would be accepted for TV.
* Transcript of the commercial: I loved you sweetness, but you're not sweet, you made my butt fat. You drove me insane, self-control down the drain. We're over I'm so done with that. I found a new love, a natural true love that comes from a little green leaf. Zero calorie guilt free no artificiality, my skinny jeans zipped in relief it's name is truvia i had no idea no more sprinkling my coffee with grief. Truvia: Honestly Sweet.